The Samsung Galaxy Note 20 Ultra is the most advanced big-screen phone yet because it’s much more than a phone. It’s a highly evolved note-taking device, a powerful 50x zoom camera, and even a mini Xbox and desktop PC all rolled into one gadget.
The Ask
Upon the launch of the new Samsung Galaxy Note20, the Samsung team was looking for suitable content for the official television commercial video to introduce to the public their new flagship product. We worked closely on this to deliver a piece of content that would turn the whole commercial into magic.
What We Did
We believe in a proactive approach when it comes down to successful product placement. We started with deep research into the targeted audience to learn what would connect with the audience the best. Based on the data, we worked with our partners to put together pieces of content.
The Result
We’ve delivered a unique “powersong” for the commercial that turned the rest of the commercial video elements into magic. Working alongside our partners we were happy to see the commercial making disruptive waves in social media and being shown on TV to millions of households worldwide.
