R3HAB is an award-winning DJ & Producer, the most-streamed Electronic Dance Music artist on Spotify. His producing skills and love for electronic music have made him one of the highest requested remixers in the dance scene right now, remixing for artists like Lady Gaga, Katy Perry, Rihanna, Jennifer Lopez, David Guetta, Tiësto, and Pitbull to name a few. Ranked at number 12 on the DJ Mag Top 100 DJs in 2018.
Our team was hired to scale the Branding and Content Marketing Strategy for R3hab to expand his brand awareness. We also were tasked to manage content development and the execution of various parts of the Marketing Strategy.
What We Did
We focused on developing a long-term strategy that helped R3hab solidify his audience and reshaped his brand into a new targeted Asian market. We helped to establish his record label “CYB3RPVNK”, which served as an imprint of his vision and equipped R3hab with a new Brand direction to follow. We worked closely with R3hab’s team to make sure we were in sync when the “CYB3RPVNK” was launched, along with the timeline of reshaping R3hab’s own image into a new polished brand. We also were at the forefront of consistent development of content for R3hab and his team when it came down to graphic design and creative.
The result of our strategic marketing approach and content development was a successful launch of R3hab’s new brand, which resonated within his audience, and helped him to build a stronger bond. It also helped to expand his persona into the new Asian market, which gained a significant portion of his social media following due to brand and positioning.